What We Do
African Brand Architects designs, develops and implements practical Communications, Marketing, PR and Business Development strategies, with measurable tactics that deliver an impact for brands across Africa, and beyond.
Combining the strategic thinking, marketing, communications and business development skills and experience of a passionate collective of Africa-based specialists, African Brand Architects helps businesses and organisations connect with B2C and B2B communities in Africa, creating market linkages that grow businesses, and create jobs and opportunities.
At the core of African Brand Architects is the desire to see Africa through a different lens and to harness its great potential – a continent that delivers an exciting prospect for brands wanting to reach a dynamic continent, and a dynamic continent that wants to reach the world to showcase its innovative spirit.
A versatile and talented collective of South African-based agencies with a deep knowledge of Africa, African Brand Architects operates across sectors, developing and implementing quality campaigns – from crisis communications and holistic marketing campaigns to community building and media lobbying – that harness their specialist skills and resources.
We leverage the different specialist business skills of each professional and member agency in various campaigns and projects on behalf of customers seeking to reach African customers and seeking to promote Africa to the world.
We live by our Core Value of “We Walk With One Another”, illustrating our focus on empowerment, purpose, collaboration, trust and synergies. Initially established to support the tourism sector on a pro-bono basis at a time when specialist expertise was most in need, Africa Brand Architects is invested in fostering communities that deliver meaningful results through support, change, reconnection and respect.
Brand Strategy and Development
Working with a brand to develop its visual identity, Brand DNA, Tone of Voice, Desired Audience, Target Platforms and Content Types – defining their brand and marketing strategy and the tactics required to implement.
Integrated communications and marketing solutions aimed at the defined target audience on the platforms they use, with KPIs that help achieve the business goals of that organisation.
Using online platforms, we look for ways to upskill communities, to create jobs, to develop business opportunities, whether that training is provided by African Brand Architects, or specialists in various areas.
African Brand Architects’ services include but are not limited to:
- Media relations
- Visual identity development
- Brand strategy
- PR strategy
- Business and trade articles, news releases
- Market research – focus groups and surveys
- Customer newsletters and videos
- Marketing plans and presentations
- Product and market segmentation and positioning
- Sales training programmes
- Product introductions
- Online or offline seminars, media and employee training
- Crisis communications
- Strategy implementation
- Content creation
- Online media management/reputation management
- Social media strategy
- Project and Event Management