OUR ELITE TEAM
Bound together, not by bricks and mortar, but by a passion to see brands develop and grow within our target markets, African Brand Architects’ approach is to immerse ourselves in the companies which rely on us for their branding across Africa.
Our in-depth understanding of the industries we serve and our established teams that offer specialist skills from design, content creation, strategy and beyond, ensures that we are quick to deliver meaningful results on behalf of businesses that need to connect with their stakeholders and build strong linkages within communities.
Forming part of this talented collective of specialist communications, marketing, PR and Business Development professionals are Big Ambitions, Gisela Piercey, Hunter Group, Lesley Simpson Communications, Scribe Consulting and Take Note. These companies and individuals have collaborated on such projects as #IAmTourism, South Africa is Travel Ready and #LiftingOthers.
FOUNDER AND MANAGING DIRECTOR
is the Founder and Managing Director of Big Ambitions, a specialist content and communications agency, connecting global travel companies with their customers through innovative content marketing, digital marketing, public relations & strategic marketing projects. Natalia’s extensive travel and tourism industry knowledge and first-hand experience of retail travel, wholesale travel, destination marketing, inbound tourism and outbound tourism, and leisure and corporate travel, as well as her qualifications in journalism, publishing and marketing, have given her an opportunity to work on projects in the UK, Mozambique, Abu Dhabi and South Africa. Exceptionally well connected within the tourism and travel sectors in South Africa, Natalia has worked with such customers as the Department of Culture and Tourism Abu Dhabi, the United Nations World Tourism Organisation, Seychelles Tourism, NYC & Company, the Association of Southern African Travel Agents Association and SATSA.
CEO, Hunter Group
Shereen Hunter is an experienced businesswoman with a successful 25-year track record.
She graduated from the University of the Witwatersrand a Bachelor of Arts majoring in International Relations and Industrial Psychology. Since then, she has completed Diplomas in Project Management, Sales and Marketing, and Brand Management through University of Cape Town.
In Corporate SA Shereen served as a Sales Manager, National Marketing Manager, finally as a Managing Director, before her entrepreneurial journey started in 2015. Today she is owns Hunter Group, Hunters Fitment and Unleashed Combat Sport and Events. She is a shareholder WOS Network International, and sits on the Boards of two non-profit companies namely It’s Not About Me and Gauteng Boxing Promoters Association.
Founder and Director
Take Note Reputation Management
Dionne Collett is an expert and leader in marketing and public relations. She was born in Nairobi, Kenya, with an innate love and understanding of Africa. She has always been captivated with her career in tourism and hospitality, where she has been involved in various roles, including operations, sales and marketing. Her love for Africa has seen her doing work in South Africa, Zimbabwe, Zambia, Namibia, Botswana and Uganda, working across hotels, resorts, casinos and lodges, before founding and directing her own agency, Take Note Reputation Management, in 2007. Dionne is recognised for her knowledge and professionalism in the industry and her well-established core client portfolio stretches from South Africa to Lesotho, Swaziland, Botswana and Zimbabwe, including clients in tourism, hospitality, lifestyle, medical, education and engineering. Take Note Reputation Management offers creative, sustainable and workable solutions for reputation management and brand enhancement and is active in external and internal communication, event management and promotions.
Journalist & Owner African Twist Travel
Having recently moved back to Switzerland, Gisela is the African Brand Architects’ European connection! Being half Swiss-German and half Finnish, Gisela grew up in Switzerland where she worked as a newspaper journalist, in advertising and PR. Writing on the tourism beat, she started specialising in South Africa and was captivated by the country on her first visit some 24 years ago. It was love at first sight, although it took a good few years for Gisela to decide to swap life in Switzerland for South Africa. For the past 15 years she has been living in South Africa and up until recently, lived in Cape Town with her two children before moving back to Switzerland. While Gisela continues to work in communications, she also saw an opportunity in the tourism industry and started African Twist Travel, her own boutique tour operating company specialising in South Africa. She has been running her company for 11 years and sells South Africa as a “life-changing experience”. African Twist Travel puts special emphasis on including authentic experiences and meaningful encounters with locals. While things have been pretty hard on the travel and tourism industry over the past few months, Gisela lends her support where she can, often keeping African Brand Architects up to date with news from the European markets.
Lesley Simpson Communications (LSC)
Travel industry stalwart Lesley Simpson is known for her incredible tourism expertise and her company Lesley Simpson Communications has worked with some of the leading names in the African and International tourism arena. Lesley has over 25 years of strategic marketing experience in the travel industry. She started out as a photographic safari operator and has long-standing relationships with the media, influencers and captains of industry. LSC is the result of Lesley’s innate flair for communications and her driving passion for all things tourism. Her company is an integrated agency offering a wide range of content and communication strategies. LSC is also very committed to the environment and communities within Southern Africa, resulting in strategic communication plans for sensitive issues.
Current and past clients include the Tourism Authority of Thailand, Reunion Tourism Board, Ethiopian Airlines, Babanango Game Reserve in northern Zululand, and Wilderness Safaris.